Comparison portal · Updated September 2026

Booking portals and marketplaces for beauty businesses

Marketplaces promise new clients — and charge a commission on every new client for it. Here you can see what the portals cost in Switzerland, how they can be combined with your own booking tool and which alternatives are free.

The tools

7 portals and marketplaces compared

Publisher at the top, then sorted by criteria met. Every statement comes from the provider's website or a linked source.

  1. beautyscout Publisher of this page

    beautyscout · Switzerland

    8/ 9Criteria
    Swiss providerSalon softwareInterface: DE · FR · IT · EN · SQ · SR · TR

    Free booking tool and calendar for hairdressers, nail studios, beauty studios, massage, lashes and tattoo in Switzerland. Booking page, calendar per staff member, processing times, resources, reminder e-mails and client records are included without a subscription and without commission; clients book without an account.

    • Free versionmet
    • No commissionmet
    • Own booking pagemet
    • Book w/o accountmet
    • Marketplacenot met
    • Prices in CHFmet
    • DE / FR / ITmet
    • Data in CH/EUmet
    • Cancel monthlymet
    Price
    Free version · CHF 0 — completely free
    Best for
    Beauty businesses in Switzerland that want a complete booking tool with no running costs

    Strengths

    • Completely free, no commission, no new-client fee
    • Booking without a client account, interface in seven languages

    Weaknesses

    • No marketplace of its own — clients come via Google, Instagram and your own website
    • No POS and no stock management
    Start for freeMore about beautyscout

  2. MyCOCKPIT (localsearch)

    Swisscom Directories AG · Switzerland

    7/ 9Criteria
    Swiss providerBooking portal / directoryInterface: DE · FR · IT · EN

    Appointment booking from localsearch (Swisscom Directories) with a free plan and a booking button on local.ch, search.ch and Google. Clients book without logging in; the prices of the paid plans are not published.

    • Free versionmet
    • No commissionmet
    • Own booking pagemet
    • Book w/o accountmet
    • Marketplace~with limitations
    • Prices in CHFmet
    • DE / FR / ITmet
    • Data in CH/EU~with limitations
    • Cancel monthly–no public information
    Price
    Free version · CHF 0 — completely free · Free-Tarif; Basic/Standard ohne öffentliche Preise
    Best for
    Businesses already listed on local.ch that want to use the booking button there

    Strengths

    • Free plan, visibility on local.ch and search.ch
    • Swiss provider, DE/FR/IT/EN

    Weaknesses

    • No salon features such as processing times
    • localsearch is known for automatic renewals; Trustpilot 3.3
    Visit website

    Sources: MyCOCKPIT Free · Trustpilot

  3. Fresha

    Fresha.com SV Ltd · United Kingdom

    5/ 9Criteria
    Marketplace + softwareInterface: DE · FR · IT · EN

    International salon software with a large marketplace. Since 2025 there is no free plan any more: Solo CHF 18.95, Team CHF 12.95 per bookable person per month. New clients via the marketplace cost a one-off 20% of the first appointment (minimum CHF 5); bookings via your own website are free of charge.

    • Free versionnot met
    • No commissionnot met
    • Own booking pagemet
    • Book w/o account–no public information
    • Marketplacemet
    • Prices in CHFmet
    • DE / FR / ITmet
    • Data in CH/EU–no public information
    • Cancel monthlymet
    Price
    from CHF 18.95 per month · 20 % Neukunden-Gebühr über den Marktplatz (min. CHF 5)
    Best for
    Salons that want POS, marketing and marketplace from a single provider and factor in the fees

    Strengths

    • Very comprehensive: POS, stock, marketing, payments
    • Wide reach via the Fresha app

    Weaknesses

    • 20% new-client fee and ongoing extra costs (SMS, add-ons)
    • Data storage location not publicly disclosed
    Visit website

    Sources: Preise · Neukunden-Gebühr · Capterra

  4. Treatwell

    Treatwell DACH GmbH, Zweigniederlassung Zürich · United Kingdom

    4.5/ 9Criteria
    Marketplace + softwareInterface: DE · FR · EN

    Europe's largest beauty marketplace, with a Zurich office and booking software. In Switzerland the Starter plan costs CHF 49 per month plus CHF 199 set-up; the first marketplace booking of every new client carries a 35% commission, online prepayments 2.5%.

    • Free versionnot met
    • No commissionnot met
    • Own booking pagemet
    • Book w/o account–no public information
    • Marketplacemet
    • Prices in CHFmet
    • DE / FR / IT~with limitations
    • Data in CH/EU–no public information
    • Cancel monthlymet
    Price
    from CHF 49 per month · 35 % auf die erste Marktplatz-Buchung jeder Neukundin, 2.5 % auf Online-Vorauszahlungen · + CHF 199 Einrichtung
    Best for
    Salons in cities that deliberately buy reach and treat the commission as an advertising budget

    Strengths

    • Well-known brand with real demand in Zurich, Basel, Geneva
    • Own booking widget without commission

    Weaknesses

    • 35% commission on new clients plus monthly fee and set-up
    • No two-way calendar sync; double bookings possible according to user reviews
    Visit website

    Sources: Preise · Capterra

  5. Salonkee

    Salonkee S.A. · Luxembourg

    4.5/ 9Criteria
    Marketplace + softwareInterface: DE · FR · IT · EN

    Luxembourg salon software with its own marketplace (salonkee.ch) and an office in Zug. The Start plan is advertised at "from 49.– per month"; Plus and Business are available on request only, and the fees for marketplace bookings are not public.

    • Free versionnot met
    • No commission–no public information
    • Own booking pagemet
    • Book w/o account–no public information
    • Marketplacemet
    • Prices in CHF~with limitations
    • DE / FR / ITmet
    • Data in CH/EUmet
    • Cancel monthly–no public information
    Price
    from CHF 49 per month · Start-Tarif «ab 49.–», Plus/Business auf Anfrage
    Best for
    Salons that want marketplace, POS and personal support and don't mind a sales call

    Strengths

    • Modern all-in-one package with POS and payments
    • Onboarding and data migration by dedicated contacts

    Weaknesses

    • No complete price list in CHF, marketplace fees not disclosed
    • Users report set-up fees and hurdles when cancelling
    Visit website

    Sources: Preise · Datenschutz · Trustpilot

  6. Planity

    Planity · France

    4.5/ 9Criteria
    Marketplace + softwareInterface: FR · DE

    French beauty marketplace with salon software, so far served in Switzerland only via a French-language site from Belgium. Prices are not published; there are no commissions, and SMS are included. Clients have to register with their phone number when booking.

    • Free versionnot met
    • No commissionmet
    • Own booking pagemet
    • Book w/o accountnot met
    • Marketplacemet
    • Prices in CHF–no public information
    • DE / FR / IT~with limitations
    • Data in CH/EU–no public information
    • Cancel monthlymet
    Price
    Prices on request only
    Best for
    Salons in French-speaking Switzerland that want to benefit from the marketplace

    Strengths

    • No commission, SMS reminders included
    • Strong marketplace in France and French-speaking Switzerland

    Weaknesses

    • No public prices, Switzerland only partially covered
    • Booking without an account not possible
    Visit website

    Sources: Tarife · Capterra

  7. Reserve with Google

    Google (Unternehmensprofil) · USA

    4.5/ 9Criteria
    Booking portal / directoryInterface: DE · FR · IT · EN

    Not a tool, but the "Book" button in your Google Business Profile: Google links either to a booking partner or to your own booking page. Google charges nothing for it; whether fees apply depends on the connected tool. Available in Switzerland.

    • Free versionmet
    • No commissionmet
    • Own booking page~with limitations
    • Book w/o account–no public information
    • Marketplacemet
    • Prices in CHF–no public information
    • DE / FR / ITmet
    • Data in CH/EU–no public information
    • Cancel monthly–no public information
    Price
    Free version · CHF 0 — completely free · Google verlangt nichts; Gebühren des angebundenen Buchungspartners können anfallen
    Best for
    Any business with a Google profile — as a complement to the actual booking tool

    Strengths

    • Free visibility directly in Google Maps and Search
    • Works with your own booking link

    Weaknesses

    • No calendar of its own, needs a booking tool behind it
    • Shows no reviews of the booking tool
    Visit website

    Sources: Google-Hilfe

At a glance

Criteria matrix: booking portals

What the providers publicly commit to. A dash means: no public information found, not "no".

Criteria matrix of all compared tools
ToolFree versionNo commissionOwn booking pageBook w/o accountMarketplacePrices in CHFDE / FR / ITData in CH/EUCancel monthlyPoints
beautyscout Publisher metmetmetmetnot metmetmetmetmet 8
MyCOCKPIT (localsearch) metmetmetmet~with limitationsmetmet~with limitations–no public information 7
Fresha not metnot metmet–no public informationmetmetmet–no public informationmet 5
Treatwell not metnot metmet–no public informationmetmet~with limitations–no public informationmet 4.5
Salonkee not met–no public informationmet–no public informationmet~with limitationsmetmet–no public information 4.5
Planity not metmetmetnot metmet–no public information~with limitations–no public informationmet 4.5
Reserve with Google metmet~with limitations–no public informationmet–no public informationmet–no public information–no public information 4.5

met met   ~with limitations with limitations   not met not met   –no public information no public information

What to look for

What to look for in marketplaces

Commission on new clients

Treatwell charges 35% of the first appointment, Fresha 20% (minimum CHF 5). On a ticket of CHF 120 that is CHF 42 and CHF 24 respectively per new client — plus the monthly fee.

Who counts as "new"?

At Treatwell a client counts as new again after 365 days without a booking; at Fresha the fee also applies if the client first saw your Fresha profile and then booked via your website. Read the definition in the small print.

Your own channel first

Google profile, Instagram and your own website bring bookings without commission. Put a free booking tool behind them — and the marketplace remains an optional extra channel.

The client belongs to the portal

On the marketplace your regular client also sees the competition with every booking. Move regulars to your own booking page as soon as they have visited once.

Methodology

How we compare

We check every tool against the same publicly verifiable criteria: Is there a permanently free version? Are there commissions or new-client fees? Can clients book without an account of their own? Are prices quoted in Swiss francs, is the interface available in German, French and Italian, where is the data stored, and can the contract be cancelled monthly? Every answer links to its source. What a provider does not state publicly, we do not rate — it appears as a dash. The score is the number of criteria met; a limitation counts as half.

Transparency: This comparison portal is published by beautyscout. beautyscout is itself a booking tool for beauty businesses and therefore sits at the top of every list — but the criteria are the same for everyone and verifiable. Prices and fees: as of September 2026, without guarantee; the providers' own information is authoritative. Please report errors or changes to info@beautyscout.ch.

FAQ

Frequently asked questions about booking portals

Which booking portal is the largest in Switzerland?

Treatwell, with its Zurich office and TV advertising, has the widest reach in German-speaking Switzerland, Planity is strong in French-speaking Switzerland, and Salonkee runs its own marketplace with an office in Zug. Fresha lists comparatively few salons in Switzerland.

How much commission do Treatwell and Fresha charge?

Treatwell: 35% on the first marketplace booking of every new client (plus VAT), 0% on repeat bookings and on bookings via its own widget, plus 2.5% on online prepayments. Fresha: a one-off 20% of the first appointment, minimum CHF 5, 0% via your own website.

Does the Book button on Google cost anything?

No. Google charges nothing. In your Business Profile under "Bookings" you enter either a partner or your own booking link — for example your beautyscout page. Fees arise only if the connected tool charges them.

Do I need a marketplace at all?

For a new salon in the city, a marketplace can speed up the launch. If your book is full, you mostly pay for clients who would have come anyway. Your own booking link on Google and Instagram is the commission-free foundation.

Free forever

A free booking tool instead of subscriptions and commissions

beautyscout is set up in ten minutes: booking page, calendar, reminders, client records. No credit card, no contract term.

More comparisons

Other categories

Salon software & online appointment booking General appointment schedulers Back to the comparison portal